Ever wondered why some flooring companies consistently outperform others? The secret lies in their use of data. By leveraging analytics and data tools, you can gain valuable insights into your audience’s behavior and preferences, allowing you to refine your marketing...
I've come to realize that the marketing playbook has been completely rewritten. Traditional marketing strategies are being outpaced by their more dynamic, more interactive, and ultimately more effective counterpart: digital marketing. As I often say, "Digital...
In the dynamic world of digital marketing, understanding your customer is the key to success. It's not enough to know who they are—you need to understand where they are in their buying journey. This is where the concept of customer awareness comes into play. Customer...
In today's competitive marketplace, small businesses need to use every tool at their disposal to attract new customers and keep existing ones loyal. One of the most powerful and cost-effective marketing strategies is the implementation of referral programs. These...
User personas and persona avatars are essential tools for marketers who want to better understand their audience and create effective marketing strategies. In this article, we'll discuss the importance of user personas and persona avatars in marketing, how to create...
Determining your business's competitive opportunities in a market is much like assessing the chances a basketball team has of making it to the championships. In both scenarios, you need to gather relevant information, analyze your competition, and develop a winning...
Picture this: it's 2009, and you're a top executive at Domino's Pizza. You wake up one morning to find that two of your employees have posted a disgusting video online of themselves doing unspeakable things to the food they were preparing. The video quickly goes...
Have you ever tried to get someone to change their opinion by presenting a rational argument? How did that work out for you? Outside of scientific arenas, I do not think this works very well at all. Professional marketers and psychologists know people make decisions...
You know what you SHOULD be doing. Better diet, better exercise, more discipline, better organization, take on more responsibility, contribute more to charity, etc. There are even things not at the forefront of your mind that well meaning friends, family and...