Social Media

Front Porch Metaphor for Social Media Marketing

Front Porch Metaphor for Social Media Marketing

I got into Facebook advertising by way of Google SEO and AdWords. I learned AdWords from Perry Marshall. Therefore when I decided to learn Facebook Advertising, I liked him so much, I picked up his book on the subject. His book mentioned this metaphor, called the...

6 Overlooked Ways a Facebook Page Can Help Your Business

6 Overlooked Ways a Facebook Page Can Help Your Business

Are you getting the most out of your business Facebook page? While most businesses understand they can draw traffic and referrals from Facebook, there are actually dozens of different ways that you can benefit from your page, provided you know how. Below you can learn...

Adding Instagram Photos Increases Checkouts by 24%

Adding Instagram Photos Increases Checkouts by 24%

[VIDEO BELOW] This case study shows how adding social proof in the form of user generated content from Instagram increased checkouts on an ecommerce product page. eCommerce site, Vanity Planet had a product page with a good checkout rate, approximately 6%. They...

5 Reasons Your Small Business Needs Social Media

5 Reasons Your Small Business Needs Social Media

With all the hype surrounding social media, many small business owners think of it as a waste of time. But this could not be further from the truth. This article presents five ways your small business can benefit from social media marketing, and why you should make it...

4 Simple Tactics for Successful Social Media Marketing

4 Simple Tactics for Successful Social Media Marketing

If you want to be great at basketball, you need to practice the game, stay in shape, and perfect your ability to work as a member of a team. Similarly, if you want to be successful at social media marketing, you need to practice all the skills and habits of a...

3 Great Ways to Improve Your Social Media Marketing Campaigns

3 Great Ways to Improve Your Social Media Marketing Campaigns

Regardless of the type of business you have, social media is a great way to expand the reach of your message, and attract new business.  Social media platforms like Twitter, Facebook, Instagram, YouTube, and Foursquare, all have the potential to fast-track your...